The challenge

Describe the problem in detail. What was broken or missing? What constraints did the team face? Why was this worth solving?

Our approach

Describe how The Treasury approached the problem. What process, methods, or principles guided the work? What made this approach the right one?

The challenge

Sainsbury's Group operates five digital brands — Sainsbury's, Argos, Habitat, Tu Clothing, and Nectar — each with their own product teams building interfaces independently. Without a shared foundation, components were rebuilt from scratch across teams, accessibility was inconsistently applied, and the design-to-engineering handoff was slow and error-prone.

The group needed a system flexible enough to adapt to multiple brand identities, robust enough to meet accessibility standards, and practical enough that designers and engineers would actually adopt it.

Our approach

Embedded within the Design Ops team alongside accessibility specialists, engineers, product designers, and CX leads, we took an inventory-first approach. Rather than designing components in isolation, we audited the existing digital estate to identify patterns, duplication, and gaps across brands.

We then built a token-based component architecture in Figma — separating global decisions (colour, spacing, typography) from component-level choices — enabling brand-level theming without duplicating components. Every decision was made alongside engineering to ensure Figma and code stayed in sync.

The challenge

DEWA serves millions of Dubai residents, businesses, and government entities across a sprawling set of digital channels. Customers managed complex tasks — bill payments, meter readings, account management — across mobile, smartwatch, and smart TV, but each platform had grown independently, creating inconsistent experiences at exactly the moments that mattered most.

As part of Dubai's wider smart-city initiative, DEWA needed these touchpoints to feel like one coherent service, not three separate products.

Our approach

We mapped the existing digital ecosystem end to end, identifying pain points across every platform and aligning improvements with DEWA's smart-city goals. Rather than designing each app in isolation, we built a shared design language that could flex across screen sizes.

Cross-functional collaboration, usability testing, and prototyping ensured the experience stayed consistent and intuitive from a glance on a smartwatch to a lean-back experience on Apple TV.

The challenge

Indeed Flex transforms temporary staffing, connecting jobseekers with flexible shift opportunities across hospitality, retail, and industrial sectors. As the platform scaled, the app needed to handle increasingly complex jobs — pay visibility, timesheet approvals, strikes-and-bans policy, and worker profiles — without overwhelming workers or managers.

Inconsistent patterns across the product were slowing teams down and eroding trust at key moments like understanding pay or policy status.

Our approach

As part of an eight-person UXD team, we worked through a structured, iterative process — discovery, definition, ideation, prototyping, and testing — in close collaboration with product, engineering, QA, and research.

We built reusable framework templates for menus, navigation, and data-heavy screens, standardised components and interaction states for accessibility, and a 30+ icon system representing job roles across five industries.

Constraints

The challenge

BT's small-and-medium-enterprise customers were managing broadband renewals and upgrades largely through service calls — a slow, costly channel for both sides. Renewal journeys were unclear and bundle options were hard to compare, leading to missed renewals and high call volumes.

BT needed a digital-first journey that SME customers could navigate confidently on their own, on any device.

Our approach

Embedded within BT's design tribe — alongside business analysts, CX specialists, and user testing teams — we started with discovery: analysing existing renewal journeys, reviewing competitor strategies, and gathering customer insights.

We mapped the end-to-end flow, designed mobile-first for the majority of users, and built reusable responsive components so the experience stayed consistent across mobile, tablet, and desktop. Iterative user testing validated each step.

The challenge

Mubadala Petroleum operates across the full upstream cycle — exploration, appraisal, development, and production. Communicating that breadth of complex, technical operations to investors, partners, and talent demanded a digital presence that was both authoritative and genuinely easy to navigate.

Energy-sector sites often default to dense, corporate layouts. The opportunity was to present the business with clarity and confidence — and to make that experience work just as well on mobile as on desktop.

Our approach

We developed a set of pitch visuals and a responsive design direction — structuring the experience around Mubadala Petroleum's core activities and building a visual language that felt modern, credible, and unmistakably energy-sector.

Layouts were designed mobile-first, with a clear information architecture so that operations, projects, and corporate content remained easy to find on any device.

The challenge

Tesco is the UK's grocery market leader with a huge ecommerce footprint. But customers struggled to track refund and return statuses, with little transparency into where their request was in the process. The uncertainty drove avoidable customer service inquiries and operational inefficiency.

Customers needed to manage the entire refunds-and-returns journey themselves, with confidence, inside their account.

Our approach

Embedded within Tesco's ecommerce team, we mapped the existing journeys to find the pain points in tracking and status visibility, then designed responsive web flows for initiating, monitoring, and completing requests.

Working across product, engineering, and customer service, we validated the designs through usability testing and iterative prototyping — then measured outcomes against business metrics.

The challenge

TDIC leads the development of Abu Dhabi's regional infrastructure, with Saadiyat Island as its flagship — three districts housing the Louvre Abu Dhabi, the Guggenheim, the UAE National Museum, marinas, and education facilities.

The organisation needed a web experience that could communicate the scale and cultural ambition of these developments to a global audience of investors, partners, and visitors.

Our approach

We designed a responsive website that put the architecture and cultural vision front and centre. Large, considered imagery and a clear information hierarchy let visitors explore each district and institution.

A flexible responsive layout ensured the experience held up across desktop, tablet, and mobile for an international audience.

The challenge

Since 1954, Tameer has delivered some of Egypt's most celebrated architectural landmarks and pioneered affordable housing for multiple generations.

The challenge was translating that heritage and scale into a modern, responsive web experience that spoke to both legacy and ambition.

Our approach

We built a responsive website that balanced Tameer's heritage with a contemporary feel — letting their portfolio of developments and landmarks lead.

A clean, image-forward layout and clear structure made it easy for prospective buyers and partners to explore projects across the country.

The challenge

Founded in 2006, Elysian is a top-tier Dubai brokerage with 70+ professionals and access to the widest selection of properties in the city.

They needed a website that matched the calibre of their luxury portfolio and gave high-net-worth investors and end-users a refined way to browse.

Our approach

We designed a responsive, image-led website that let the properties speak for themselves — a clean grid, considered typography, and a structure built around helping serious buyers find and enquire on premium listings quickly.

Every decision reinforced Elysian's position as a top-tier brokerage.

The challenge

Deyaar is a UAE-based real estate development and services company, majority-owned by Dubai Islamic Bank, with a broad portfolio of residential and commercial properties.

They needed pitch visuals that could communicate a confident, modern design direction to internal stakeholders.

Our approach

We developed a set of pitch visuals exploring how Deyaar's brand and property portfolio could translate into a modern digital experience — establishing layout, hierarchy, and tone before any build.

The challenge

Founded in 2008 by brothers Lewis and Carl Allsopp, Allsopp & Allsopp brought a traditional UK estate-agency model to the UAE.

They needed digital pitch visuals and web design that captured that distinctive, service-led positioning in a competitive Dubai market.

Our approach

We created design concepts and pitch visuals that established a clear, trustworthy visual direction — focusing on how listings, services, and the brand's personality could come together in a responsive web experience.

The challenge

Established in 1986, Betterhomes is one of the region's most recognised real estate brands, with 400+ certified consultants, an extensive property database, a magazine, and a network of offices and franchises.

They needed a responsive website that connected people to opportunities locally and globally, across a vast inventory.

Our approach

We designed a responsive website built around discovery — making it easy to search a large property database, surface opportunities, and connect with consultants.

The structure prioritised clarity and speed across residential, commercial, management, and off-plan offerings.

The challenge

Msheireb Downtown Doha is a developing district blending contemporary architecture, gleaming white mosques, and history museums housed in elegant Arabic-style mansions.

The challenge was creating a visual direction that conveyed both the modernity and the cultural heritage at the heart of the development.

Our approach

We developed design concepts that paired clean, contemporary layouts with imagery celebrating the district's architecture and heritage — establishing a visual direction that felt both modern and rooted in place.

The challenge

Hamptons International brings more than 150 years of experience across residential and commercial sales, leasing, property management, valuations, and new project launches.

They needed a responsive web platform that organised this breadth of services clearly for clients across the UAE and beyond.

Our approach

We led the UX and UI for a responsive platform, structuring Hamptons' wide range of services and listings into clear, navigable journeys — making it easy for clients to find properties, services, and expertise in one place.

The challenge

Having entered the UAE in 2013 with ambitions to expand across the GCC, Gulf Sotheby's had experienced previous failures with digital marketing.

The brand needed a fresh start that fixed core issues — brand identity, content delivery, lead capture, structure, consistency, and engagement.

Our approach

We began with research into what had previously fallen short, then proposed a start-from-scratch approach.

Over a one-month design phase and two-month build, we addressed brand repositioning, content strategy, lead capture, and sales-funnel development — delivering a responsive experience for browsing luxury property on desktop and mobile.

The challenge

Tamdeen Group is a major real estate and development conglomerate in Kuwait, managing assets worth over KWD 1.2 billion across malls, retail, and property.

They needed a website that communicated the scale of the group and its developments while supporting retail and commercial functions.

Our approach

We designed a responsive website that structured Tamdeen's diverse portfolio — from malls and retail to property development — into a clear, navigable experience, with ecommerce and commercial functionality woven in.

The challenge

Dubai Mall is the world's largest retail and entertainment destination — 1,200+ retail outlets, 200 dining options, an aquarium, ice rink, and VR Park, all in Downtown Dubai.

With so much on offer, visitors needed help navigating, discovering promotions, and planning their visit, while retailers needed their offers to surface. The digital experience had to bring order to enormous scale.

Our approach

We approached the work product-first — starting with heuristic reviews to find where the existing experience created friction, then moving through wireframes, prototypes, and high-fidelity visuals.

The focus was on wayfinding, easy access to promotions, and clearer customer journeys across web and mobile.

The challenge

Yas Mall is the largest mall in Abu Dhabi — 2.5 million square feet, 370+ international brands, 68 F&B outlets, and entertainment destinations, with direct access to Ferrari World Abu Dhabi.

The challenge was presenting this vast, varied offering in a way that felt easy to browse and plan around.

Our approach

We designed a responsive website that organised the mall's huge range of brands, dining, and entertainment into a clear, browsable structure.

Ecommerce functionality was woven in, and the layout was built to scale cleanly across devices.

The challenge

Ibn Battuta Mall blends shopping, dining, and entertainment with history, culture, and the story of a remarkable explorer — Dubai's largest themed shopping destination.

The challenge was translating that rich, themed in-mall experience into a clear, usable digital presence.

Our approach

We designed a responsive website that balanced the mall's distinctive themed character with the practical clarity shoppers need.

It made browsing stores, dining, and entertainment effortless, with ecommerce functionality built in.

The challenge

Opened in 2014, Hazza Bin Zayed Stadium is a 22,717-capacity multi-purpose venue in Al Ain, Abu Dhabi — home of Al Ain FC in the UAE Pro League.

Its digital presence needed to capture the energy of the stadium and serve fans with fixtures, events, and venue information that worked seamlessly on any device.

Our approach

We led the digital transformation with a fully responsive experience — putting fan engagement first and structuring matchday, events, and venue content into clear, immersive journeys.

Bold, imagery-led UI brought the stadium to life, with a UX designed to make finding fixtures, tickets, and information effortless across devices.

The challenge

Carrefour, operated by Majid Al Futtaim, runs hundreds of hypermarkets, supermarkets, and online channels serving millions of customers across 15+ countries.

Its online store needed to handle vast product ranges, promotions, and giveaways without overwhelming shoppers — while building trust and confidence in the online shopping experience.

Our approach

We focused on the homepage and core ecommerce journeys — redesigning how featured products, promotions, and giveaways were presented so they felt clear and manageable rather than cluttered.

We also designed the visual identity for the MyClub loyalty programme, and improved product discovery and checkout to streamline the path to purchase.

The challenge

Boots is the UK's leading health and beauty retailer — 170+ years of heritage, 2,000+ stores, and an ecommerce platform serving millions of customers every month.

At that scale, even small points of friction in search, navigation, and product discovery add up. The experience needed to be more intuitive and accessible without losing commercial impact.

Our approach

As part of the product design team, we focused on high-impact areas of Boots.com — working mobile-first through user research, wireframing, prototyping, and high-fidelity design.

Every change was made with accessibility and the existing design system in mind, so improvements scaled consistently across the platform.

Constraints

The challenge

Sharjah Commerce & Tourism Development Authority promotes Sharjah as a leading destination and champions tourism's role in the emirate's socio-economic growth.

Its website needed to capture the breadth of Sharjah's culture, heritage, events, and attractions — and make it effortless for visitors to explore the destination and plan a trip, on any device.

Our approach

We led the creative direction and designed a fully responsive experience — structuring rich destination content, events, and attractions into clear, visual, discovery-led journeys.

Imagery-led layouts and a considered UX put exploration first, delivering a consistent, inspiring experience across desktop, tablet, and mobile.

The challenge

The Federal Tax Authority is the government entity responsible for administering, collecting, and enforcing federal taxes across the UAE.

With the introduction of new taxes, individuals and businesses needed clear guidance and simple digital tools — the experience had to make complex, high-stakes processes feel approachable and trustworthy.

Our approach

We approached the work with clarity and accessibility at the centre — structuring dense tax information and services into clear journeys for citizens and businesses.

Designed responsively for desktop and mobile and built as a product, the experience prioritised plain guidance, easy navigation, and confidence at every step.

The challenge

Qatar Development Bank provides financial services, banking, and loans to develop Qatar's industrial, tourism, education, healthcare, agriculture, animal resources, and fisheries sectors.

Its website needed to communicate this broad development mandate clearly to a wide range of businesses and entrepreneurs seeking support.

Our approach

We designed a responsive website that organised the bank's many financing programmes and sectors into clear, navigable journeys.

The structure helped businesses quickly find the right support, while a clean, credible visual language reinforced the bank's national development role.

The challenge

Founded in 2007, Meraas is a Dubai-based holding company operating across real estate, retail, hospitality, food and beverage, leisure and entertainment, and healthcare.

The challenge was presenting such a broad, multi-sector portfolio in a way that felt coherent and compelling.

Our approach

We designed a responsive website that brought Meraas's diverse business interests under one clear, confident structure — letting each sector shine while reinforcing the group's overall vision.

The challenge

The Rivoli Group is synonymous with luxury lifestyle retail — serving customers across the UAE, Oman, Qatar, and Bahrain with a portfolio of over 100 prestigious international brands.

Its ecommerce experience needed to reflect that premium positioning while making a large, diverse catalogue easy to browse and buy.

Our approach

We designed a responsive ecommerce experience that put the brands and products first — a refined, premium aesthetic paired with clear browsing and a streamlined path to purchase.

The challenge

Thuraya is a UAE-based regional mobile-satellite provider, operating two geosynchronous satellites with coverage across 161+ countries.

Its digital presence needed to convey the scale, reach, and reliability of a global satellite network in a clear, credible way.

Our approach

We delivered responsive web design and brand work that communicated Thuraya's satellite capabilities with clarity — structuring complex coverage and services into an accessible, confident experience.

The challenge

Al Dahra is a leading agriculture and animal-feed company with operations across the Americas, Europe, Asia, and Africa — spanning forage, fresh produce, dairy, and commodities.

The challenge was communicating its global scale and supply-chain strength in a clear, compelling visual direction.

Our approach

We developed pitch visuals exploring how Al Dahra's global operations, logistics, and supply-chain expertise could be presented online — establishing structure, hierarchy, and tone.